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styledandscripted's  Instagram Profile

Copywriting & Marketing

@styledandscripted

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- Write, publish, send...crickets. Does that sound like your blog strategy? ▪️ Posting without purpose is not a sure-fire way to success. In fact, a study conducted by Meaningful Brands found that over 60% of blogging efforts are ineffective. Why? They’re irrelevant because they don’t address business goals or customer needs 🤦🏼‍♀️. ▪️ The answer? A blueprint that takes you from hitting publish to purposefully blogging. ▪️ Is it time for your brand to turn echoes into enthusiastic clicks? Let’s path the way to blogging success - camilla@styledandscripted.com.au ▪️ 📸 @hercreativestudio
- Write, publish, send...crickets. Does that sound like your blog strategy? ▪️ Posting without purpose is not a sure-fire way to success. In fact, a study conducted by Meaningful Brands found that over 60% of blogging efforts are ineffective. Why? They’re irrelevant because they don’t address business goals or customer needs 🤦🏼‍♀️. ▪️ The answer? A blueprint that takes you from hitting publish to purposefully blogging. ▪️ Is it time for your brand to turn echoes into enthusiastic clicks? Let’s path the way to blogging success - camilla@styledandscripted.com.au ▪️ 📸 @hercreativestudio
- Write, publish, send...crickets. Does that sound like your blog strategy? ▪️ Posting without purpose is not a sure-fire way to success. In fact, a study conducted by Meaningful Brands found that over 60% of blogging efforts are ineffective. Why? They’re irrelevant because they don’t address business goals or customer needs 🤦🏼‍♀️. ▪️ The answer? A blueprint that takes you from hitting publish to purposefully blogging. ▪️ Is it time for your brand to turn echoes into enthusiastic clicks? Let’s path the way to blogging success - camilla@styledandscripted.com.au ▪️ 📸 @hercreativestudio
- Are you parroting what all your competitors say? Are you playing it safe, wary of excluding everyone, everywhere? ▪️ When you try to dilute your message, you essentially show up as a diet version of yourself. Your uniqueness is watered down, your values murky and muddled, your voice a vague mimicry of all those you admire. ▪️ Your brand voice is a blueprint for making sure this DOESN’T happen. Are you speaking loud and clear? Let’s help you get there - camilla@styledandscripted.com.au
- Are you parroting what all your competitors say? Are you playing it safe, wary of excluding everyone, everywhere? ▪️ When you try to dilute your message, you essentially show up as a diet version of yourself. Your uniqueness is watered down, your values murky and muddled, your voice a vague mimicry of all those you admire. ▪️ Your brand voice is a blueprint for making sure this DOESN’T happen. Are you speaking loud and clear? Let’s help you get there - camilla@styledandscripted.com.au
- Are you parroting what all your competitors say? Are you playing it safe, wary of excluding everyone, everywhere? ▪️ When you try to dilute your message, you essentially show up as a diet version of yourself. Your uniqueness is watered down, your values murky and muddled, your voice a vague mimicry of all those you admire. ▪️ Your brand voice is a blueprint for making sure this DOESN’T happen. Are you speaking loud and clear? Let’s help you get there - camilla@styledandscripted.com.au
- I was sitting in a cafe with my friend in Berlin, in the middle of a trip dedicated to personal and professional growth. I had the worst flu of my life 🤒. ▪️ We bandied around business names over green juice and cough syrup, and I kept coming back to Styled & Scripted. ▪️ Something to appeal to fashion brands (Styled), with a nod to my literary education (Scripted). And of course, that alluring sibilance (that’s those Ssss sounds). ▪️ And that’s how I came up with my business name. Or maybe it was the cough syrup.
- I was sitting in a cafe with my friend in Berlin, in the middle of a trip dedicated to personal and professional growth. I had the worst flu of my life 🤒. ▪️ We bandied around business names over green juice and cough syrup, and I kept coming back to Styled & Scripted. ▪️ Something to appeal to fashion brands (Styled), with a nod to my literary education (Scripted). And of course, that alluring sibilance (that’s those Ssss sounds). ▪️ And that’s how I came up with my business name. Or maybe it was the cough syrup.
- I was sitting in a cafe with my friend in Berlin, in the middle of a trip dedicated to personal and professional growth. I had the worst flu of my life 🤒. ▪️ We bandied around business names over green juice and cough syrup, and I kept coming back to Styled & Scripted. ▪️ Something to appeal to fashion brands (Styled), with a nod to my literary education (Scripted). And of course, that alluring sibilance (that’s those Ssss sounds). ▪️ And that’s how I came up with my business name. Or maybe it was the cough syrup.
- Speaking to your customers online can seem like an exercise in shouting. Who can scream the loudest at their audience? ▪️ For luxury brands, this poses a particular communications conundrum. They’re aspirational, not chummy. Quietly confident, not audacious in tone. ▪️ So how do you elevate premium products in a world of ‘hey babes’ and ‘chat to us now?’ ▪️ My tips: 1. Be brief. 2. Don’t be afraid of alliteration or assonance, but don’t be too cute. 3. Be confident. 4. Only use pronouns in customer service communications. Social media captions don’t count, DMs do. 5. Never, ever say that you’re luxury, opulent, high-end or gorgeous. ▪️ 📸 @rachelkdesign
- Speaking to your customers online can seem like an exercise in shouting. Who can scream the loudest at their audience? ▪️ For luxury brands, this poses a particular communications conundrum. They’re aspirational, not chummy. Quietly confident, not audacious in tone. ▪️ So how do you elevate premium products in a world of ‘hey babes’ and ‘chat to us now?’ ▪️ My tips: 1. Be brief. 2. Don’t be afraid of alliteration or assonance, but don’t be too cute. 3. Be confident. 4. Only use pronouns in customer service communications. Social media captions don’t count, DMs do. 5. Never, ever say that you’re luxury, opulent, high-end or gorgeous. ▪️ 📸 @rachelkdesign
- Speaking to your customers online can seem like an exercise in shouting. Who can scream the loudest at their audience? ▪️ For luxury brands, this poses a particular communications conundrum. They’re aspirational, not chummy. Quietly confident, not audacious in tone. ▪️ So how do you elevate premium products in a world of ‘hey babes’ and ‘chat to us now?’ ▪️ My tips: 1. Be brief. 2. Don’t be afraid of alliteration or assonance, but don’t be too cute. 3. Be confident. 4. Only use pronouns in customer service communications. Social media captions don’t count, DMs do. 5. Never, ever say that you’re luxury, opulent, high-end or gorgeous. ▪️ 📸 @rachelkdesign
- Are you stuck writing persuasive product descriptions? One rule: Always focus on benefits over features. ▪️ The average shopper doesn't care if their bag has a double lining. They want to know if their bag will last the night on the dance floor, or if it's going to hold their laptop AND gym gear! ▪️ Always think: how will this FEATURE actually BENEFIT my customer? Master this mental hurdle, and you're on your ways to clicks and conversions. ▪️ 📸 @tonybianco
- Are you stuck writing persuasive product descriptions? One rule: Always focus on benefits over features. ▪️ The average shopper doesn't care if their bag has a double lining. They want to know if their bag will last the night on the dance floor, or if it's going to hold their laptop AND gym gear! ▪️ Always think: how will this FEATURE actually BENEFIT my customer? Master this mental hurdle, and you're on your ways to clicks and conversions. ▪️ 📸 @tonybianco
- Are you stuck writing persuasive product descriptions? One rule: Always focus on benefits over features. ▪️ The average shopper doesn't care if their bag has a double lining. They want to know if their bag will last the night on the dance floor, or if it's going to hold their laptop AND gym gear! ▪️ Always think: how will this FEATURE actually BENEFIT my customer? Master this mental hurdle, and you're on your ways to clicks and conversions. ▪️ 📸 @tonybianco
- 📸 @maria_munecaa ▪️ Some keywords are copper, some silver, and others are worth their weight in gold ✨. ▪️ When starting out on your SEO journey, it’s easier to aim for those less valuable keywords. Eventually, the time will come when those highly coveted keywords will be yours for the taking. ▪️ In my latest blog post, I’m outlining a few advanced tactics for boosting your Google rankings for those highly competitive keywords. Follow my bio link to learn how it’s done.
- 📸 @maria_munecaa ▪️ Some keywords are copper, some silver, and others are worth their weight in gold ✨. ▪️ When starting out on your SEO journey, it’s easier to aim for those less valuable keywords. Eventually, the time will come when those highly coveted keywords will be yours for the taking. ▪️ In my latest blog post, I’m outlining a few advanced tactics for boosting your Google rankings for those highly competitive keywords. Follow my bio link to learn how it’s done.
- 📸 @maria_munecaa ▪️ Some keywords are copper, some silver, and others are worth their weight in gold ✨. ▪️ When starting out on your SEO journey, it’s easier to aim for those less valuable keywords. Eventually, the time will come when those highly coveted keywords will be yours for the taking. ▪️ In my latest blog post, I’m outlining a few advanced tactics for boosting your Google rankings for those highly competitive keywords. Follow my bio link to learn how it’s done.

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