Instagram photo by gracegulley A few months ago I partnered with @squarespace to help educate small business owners why they should have their own website. While there are a multitude of reasons (most of which I'll be sharing in my free website crash course launching next week! Use link above to sign up and get it directly to your email), I'll stick to one of the biggest reasons today. 👆🏻 Having a website means you can build a road map for visitors and create specific Calls to Action. Do you know how IG only has one active link in your bio (unless you use LinkTree... but even then...)? That means every time you want your audience to do something you need to update the link (and then remember to switch back later!). Not super efficient. With your website, you get to choose what to showcase, as well as when, where and how. You are telling your audience how you want them to interact with your business. For instance, on my @cylcollective @squarespace site, my priorities are educating my audience by offering freebies. So when you land on the site, immediately you find multiple links to all my current free offerings. This is super limited across social media! Easy, peezy with a website! Again, a website lets you guide your customer's experience. 👌🏻 So there’s the why, do you want the how?? I’m sharing an exclusive crash course on how to build your site using Squarespace next week-to registrants only! Click link above so you don’t miss out! . .