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Copywriting & Marketing

@styledandscripted

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- Does your business have a tag line or slogan? 〰 A good business slogan will convey your purpose, benefit and value. It does the heavy lifting for you! 〰 Here’s the four-ingredient list for an expressive business slogan: 〰 1. A pinch of your values 2. A smattering of your mission 3. A hand full of your secret sauce (your USP) 4. Your dream client (optional) 〰 Once you’ve got a list, start experimenting with different combinations, and keep it to one sentence. 〰 Share yours in the comments below! 〰 📸 @peoples_collective
- Does your business have a tag line or slogan? 〰 A good business slogan will convey your purpose, benefit and value. It does the heavy lifting for you! 〰 Here’s the four-ingredient list for an expressive business slogan: 〰 1. A pinch of your values 2. A smattering of your mission 3. A hand full of your secret sauce (your USP) 4. Your dream client (optional) 〰 Once you’ve got a list, start experimenting with different combinations, and keep it to one sentence. 〰 Share yours in the comments below! 〰 📸 @peoples_collective
- Does your business have a tag line or slogan? 〰 A good business slogan will convey your purpose, benefit and value. It does the heavy lifting for you! 〰 Here’s the four-ingredient list for an expressive business slogan: 〰 1. A pinch of your values 2. A smattering of your mission 3. A hand full of your secret sauce (your USP) 4. Your dream client (optional) 〰 Once you’ve got a list, start experimenting with different combinations, and keep it to one sentence. 〰 Share yours in the comments below! 〰 📸 @peoples_collective
- I like to think of SEO as a bit like a signature scent. 〰 It's that spell-binding magic that hooks people in. But it's not the staple of your outfit, its a complement. 〰 And it's the same with SEO and your website: you can't expect a smattering of keywords to be your silver bullet to success. You need more to convert the masses. 〰 From copywriting, to user experience and lead generation tactics, I’m covering the top 5 things you need to try before you launch your SEO strategy. 〰 Check out my new blog post - link is in my bio!
- I like to think of SEO as a bit like a signature scent. 〰 It& #39;s that spell-binding magic that hooks people in. But it& #39;s not the staple of your outfit, its a complement. 〰 And it& #39;s the same with SEO and your website: you can& #39;t expect a smattering of keywords to be your silver bullet to success. You need more to convert the masses. 〰 From copywriting, to user experience and lead generation tactics, I’m covering the top 5 things you need to try before you launch your SEO strategy. 〰 Check out my new blog post - link is in my bio!
- I like to think of SEO as a bit like a signature scent. 〰 It's that spell-binding magic that hooks people in. But it's not the staple of your outfit, its a complement. 〰 And it's the same with SEO and your website: you can't expect a smattering of keywords to be your silver bullet to success. You need more to convert the masses. 〰 From copywriting, to user experience and lead generation tactics, I’m covering the top 5 things you need to try before you launch your SEO strategy. 〰 Check out my new blog post - link is in my bio!
- Product specs are about as sexy as old bucket water. The solution? A strong tone of voice. 〰 @mydanielglass came to me last year seeking content creation for their new brand of stylish glass water bottles 💦. 〰 The problem? Selling hydration to an audience who prefers happy hour over h20 🍸@mydanielglass knew their glass water bottles wouldn’t just sell themselves, so we needed to communicate the technical features of their products and their brand values in a cheeky yet helpful way. 〰 Enter an irreverent tone that speaks to the Instagram generation obsessed with puns, cultural references and sex appeal. With names like Squat Teal it Hurts and Yes Way, Rosé, @mydanielglass’s brand experience is as fun as the bender from the night before💃🏻💃🏼. 〰 Tell your customers who you are and not just what you sell. Let’s talk about using your voice as a powerful tool - hello@camillapeffer.com.au
- Product specs are about as sexy as old bucket water. The solution? A strong tone of voice. 〰 @mydanielglass came to me last year seeking content creation for their new brand of stylish glass water bottles 💦. 〰 The problem? Selling hydration to an audience who prefers happy hour over h20 @mydanielglass knew their glass water bottles wouldn’t just sell themselves, so we needed to communicate the technical features of their products and their brand values in a cheeky yet helpful way. 〰 Enter an irreverent tone that speaks to the Instagram generation obsessed with puns, cultural references and sex appeal. With names like Squat Teal it Hurts and Yes Way, Rosé, @mydanielglass ’s brand experience is as fun as the bender from the night before💃🏻💃🏼. 〰 Tell your customers who you are and not just what you sell. Let’s talk about using your voice as a powerful tool - hell @camillapeffer.com.au
- Product specs are about as sexy as old bucket water. The solution? A strong tone of voice. 〰 @mydanielglass came to me last year seeking content creation for their new brand of stylish glass water bottles 💦. 〰 The problem? Selling hydration to an audience who prefers happy hour over h20 🍸@mydanielglass knew their glass water bottles wouldn’t just sell themselves, so we needed to communicate the technical features of their products and their brand values in a cheeky yet helpful way. 〰 Enter an irreverent tone that speaks to the Instagram generation obsessed with puns, cultural references and sex appeal. With names like Squat Teal it Hurts and Yes Way, Rosé, @mydanielglass’s brand experience is as fun as the bender from the night before💃🏻💃🏼. 〰 Tell your customers who you are and not just what you sell. Let’s talk about using your voice as a powerful tool - hello@camillapeffer.com.au
- Eat, sleep, slay, repeat. 〰 This week I'm working on getting my NEW and very first ebook to market! 〰 I’m excited to share with you all The Art and Science of SEO, a beginner's guide to getting on Google's radar. If you’re a small business without the resources to outsource your SEO and content, this ebook was made for YOU! 〰 Launch date is yet TBC, but Communique subscribers always hear first. Pop on my list and you’ll always be in the loop. Follow my bio link for more.
- Eat, sleep, slay, repeat. 〰 This week I& #39;m working on getting my NEW and very first ebook to market! 〰 I’m excited to share with you all The Art and Science of SEO, a beginner& #39;s guide to getting on Google& #39;s radar. If you’re a small business without the resources to outsource your SEO and content, this ebook was made for YOU! 〰 Launch date is yet TBC, but Communique subscribers always hear first. Pop on my list and you’ll always be in the loop. Follow my bio link for more.
- Eat, sleep, slay, repeat. 〰 This week I'm working on getting my NEW and very first ebook to market! 〰 I’m excited to share with you all The Art and Science of SEO, a beginner's guide to getting on Google's radar. If you’re a small business without the resources to outsource your SEO and content, this ebook was made for YOU! 〰 Launch date is yet TBC, but Communique subscribers always hear first. Pop on my list and you’ll always be in the loop. Follow my bio link for more.
- FACT OR FICTION? Should you keep all your content on your domain, or try guest posting and building up your back links? 〰 It’s a common misconception that building up your back links - that’s websites that link to your website, usually on a blog - is no longer a major Google ranking signal. 〰 Spoiler alert - it’s actually one of Google’s main ranking signals. The more high quality back links you have, the more Google looks at your website favourably. You’re essentially ‘cool’ by association. 〰 But how do you find the best places to get links from? 〰 Your back linking strategy NEEDS a considered list of places to guest post and directories to join. 〰 And that’s where I can come in, and take care of the research for you. 〰 It’s all a part of a comprehensive content strategy. Grow your portfolio of content, then begin a back linking campaign. These are part and parcel of my service suite - why not get in touch? hello@camillapeffer.com.au
- FACT OR FICTION? Should you keep all your content on your domain, or try guest posting and building up your back links? 〰 It’s a common misconception that building up your back links - that’s websites that link to your website, usually on a blog - is no longer a major Google ranking signal. 〰 Spoiler alert - it’s actually one of Google’s main ranking signals. The more high quality back links you have, the more Google looks at your website favourably. You’re essentially ‘cool’ by association. 〰 But how do you find the best places to get links from? 〰 Your back linking strategy NEEDS a considered list of places to guest post and directories to join. 〰 And that’s where I can come in, and take care of the research for you. 〰 It’s all a part of a comprehensive content strategy. Grow your portfolio of content, then begin a back linking campaign. These are part and parcel of my service suite - why not get in touch? hell @camillapeffer.com.au
- FACT OR FICTION? Should you keep all your content on your domain, or try guest posting and building up your back links? 〰 It’s a common misconception that building up your back links - that’s websites that link to your website, usually on a blog - is no longer a major Google ranking signal. 〰 Spoiler alert - it’s actually one of Google’s main ranking signals. The more high quality back links you have, the more Google looks at your website favourably. You’re essentially ‘cool’ by association. 〰 But how do you find the best places to get links from? 〰 Your back linking strategy NEEDS a considered list of places to guest post and directories to join. 〰 And that’s where I can come in, and take care of the research for you. 〰 It’s all a part of a comprehensive content strategy. Grow your portfolio of content, then begin a back linking campaign. These are part and parcel of my service suite - why not get in touch? hello@camillapeffer.com.au
- What you say is just as important as what you sell. 〰 Did you know that tone and delivery can account for almost 38% communication? 〰 This means HOW you say WHAT you say has a huge impact on your customers. Think: do they prefer informal banter? Will they respond better to an elevated, elegant tone? 〰 Combined with a stunning visual identity and correct grammar and spelling, and you have the grand trifecta of an effective and resonant brand. 〰 Do you know how to discover your brand’s voice? Get in touch - let’s work on it together.
- What you say is just as important as what you sell. 〰 Did you know that tone and delivery can account for almost 38% communication? 〰 This means HOW you say WHAT you say has a huge impact on your customers. Think: do they prefer informal banter? Will they respond better to an elevated, elegant tone? 〰 Combined with a stunning visual identity and correct grammar and spelling, and you have the grand trifecta of an effective and resonant brand. 〰 Do you know how to discover your brand’s voice? Get in touch - let’s work on it together.
- What you say is just as important as what you sell. 〰 Did you know that tone and delivery can account for almost 38% communication? 〰 This means HOW you say WHAT you say has a huge impact on your customers. Think: do they prefer informal banter? Will they respond better to an elevated, elegant tone? 〰 Combined with a stunning visual identity and correct grammar and spelling, and you have the grand trifecta of an effective and resonant brand. 〰 Do you know how to discover your brand’s voice? Get in touch - let’s work on it together.
- It’s no secret that I love a good cocktail. And not just for the obvious reasons, either. ➖ I consider Happy Hour one of the best places to form solid relationships. In fact, in the interest of growing your blog’s popularity and backlinks, you might just want to consider 2 for 1 martinis next Tuesday. ➖ The logic is simple: when it comes to building high quality backlinks, focus on relationships first. What better way to sow those seeds than over mimosas? ➖ Still not convinced? Pour yourself a glass of rosé and read my latest blog post. Follow my bio link!
- It’s no secret that I love a good cocktail. And not just for the obvious reasons, either. ➖ I consider Happy Hour one of the best places to form solid relationships. In fact, in the interest of growing your blog’s popularity and backlinks, you might just want to consider 2 for 1 martinis next Tuesday. ➖ The logic is simple: when it comes to building high quality backlinks, focus on relationships first. What better way to sow those seeds than over mimosas? ➖ Still not convinced? Pour yourself a glass of rosé and read my latest blog post. Follow my bio link!
- It’s no secret that I love a good cocktail. And not just for the obvious reasons, either. ➖ I consider Happy Hour one of the best places to form solid relationships. In fact, in the interest of growing your blog’s popularity and backlinks, you might just want to consider 2 for 1 martinis next Tuesday. ➖ The logic is simple: when it comes to building high quality backlinks, focus on relationships first. What better way to sow those seeds than over mimosas? ➖ Still not convinced? Pour yourself a glass of rosé and read my latest blog post. Follow my bio link!
- 👩🏼‍💻What you don’t measure, you can’t improve. ➖ For almost 2 years now, I’ve been writing for @findmyperfectvenue, a directory of beautiful venues in the Yarra Valley and Dandenong Ranges. Earlier this year, we began a content marketing and SEO strategy to see their Google rankings soar! ➖ Executed in 2 parts, our first focus was on creating on-site content. I love this little hub of how to guides and checklist for couples planning their perfect wedding! ➖ And look…the data speaks for itself! It seems Google loves this content too. Four keywords in the top 10 search results is a big win, particularly with minimal back linking implemented (yet). ➖ Next stop - back links! The most important of your SEO strategy. ➖ Want to see some serious results like @findmyperfectvenue? Get in touch for a suite of stylish content marketing and SEO services. ➖ Side note: the owner of @findmyperfectvenue and I share the same name. I still find this funny 2 years later 😂
- 👩🏼‍💻What you don’t measure, you can’t improve. ➖ For almost 2 years now, I’ve been writing for @findmyperfectvenue , a directory of beautiful venues in the Yarra Valley and Dandenong Ranges. Earlier this year, we began a content marketing and SEO strategy to see their Google rankings soar! ➖ Executed in 2 parts, our first focus was on creating on-site content. I love this little hub of how to guides and checklist for couples planning their perfect wedding! ➖ And look…the data speaks for itself! It seems Google loves this content too. Four keywords in the top 10 search results is a big win, particularly with minimal back linking implemented (yet). ➖ Next stop - back links! The most important of your SEO strategy. ➖ Want to see some serious results like @findmyperfectvenue? Get in touch for a suite of stylish content marketing and SEO services. ➖ Side note: the owner of @findmyperfectvenue and I share the same name. I still find this funny 2 years later 😂
- 👩🏼‍💻What you don’t measure, you can’t improve. ➖ For almost 2 years now, I’ve been writing for @findmyperfectvenue, a directory of beautiful venues in the Yarra Valley and Dandenong Ranges. Earlier this year, we began a content marketing and SEO strategy to see their Google rankings soar! ➖ Executed in 2 parts, our first focus was on creating on-site content. I love this little hub of how to guides and checklist for couples planning their perfect wedding! ➖ And look…the data speaks for itself! It seems Google loves this content too. Four keywords in the top 10 search results is a big win, particularly with minimal back linking implemented (yet). ➖ Next stop - back links! The most important of your SEO strategy. ➖ Want to see some serious results like @findmyperfectvenue? Get in touch for a suite of stylish content marketing and SEO services. ➖ Side note: the owner of @findmyperfectvenue and I share the same name. I still find this funny 2 years later 😂
- 👩🏼‍💻Does your blog feature Classic Content? ➖ Many businesses struggle with content ideas, because there's a drive to produce shimmering haikus of originality. ➖ Truthfully, your content ideas will never be 💯unique. You can put your own spin on a topic, of course, but they'll inevitably be derivative. ➖ Here's the thing: there's nothing wrong with exploring where others have tread before. That's where Classic Content shines: that's those evergreen topics that never tire, much like a loved pair of ballet flats. ➖ Embellish your Classic Content with your own insights, examples and wisdom to differentiate your blog post. But remember: Classic Content is always of interest to readers, especially new audiences! ➖ 📸 via @wittnershoes
- 👩🏼‍💻Does your blog feature Classic Content? ➖ Many businesses struggle with content ideas, because there& #39;s a drive to produce shimmering haikus of originality. ➖ Truthfully, your content ideas will never be 💯unique. You can put your own spin on a topic, of course, but they& #39;ll inevitably be derivative. ➖ Here& #39;s the thing: there& #39;s nothing wrong with exploring where others have tread before. That& #39;s where Classic Content shines: that& #39;s those evergreen topics that never tire, much like a loved pair of ballet flats. ➖ Embellish your Classic Content with your own insights, examples and wisdom to differentiate your blog post. But remember: Classic Content is always of interest to readers, especially new audiences! ➖ 📸 via @wittnershoes
- 👩🏼‍💻Does your blog feature Classic Content? ➖ Many businesses struggle with content ideas, because there's a drive to produce shimmering haikus of originality. ➖ Truthfully, your content ideas will never be 💯unique. You can put your own spin on a topic, of course, but they'll inevitably be derivative. ➖ Here's the thing: there's nothing wrong with exploring where others have tread before. That's where Classic Content shines: that's those evergreen topics that never tire, much like a loved pair of ballet flats. ➖ Embellish your Classic Content with your own insights, examples and wisdom to differentiate your blog post. But remember: Classic Content is always of interest to readers, especially new audiences! ➖ 📸 via @wittnershoes
- Empowered women are worth their weight in gold. It's #followherfriday 🙌🏼. ➖ Surrounding yourself with inspiring individuals is the key to staying inspired yourself. It’s kind of like when you go to a glitter-themed party ✨ That shit stays on FOR DAYYYSSS. ➖ Without my fellow #bossbabes, my business wouldn’t be where it is today. More than that, I wouldn’t be where I am today. Your tribe affects your business, yes, but they also create a domino affects that sees your entire personal life shift - for the better. ➖ Be sure to follow these accounts for inspiration, education, humour and business wisdom. Whether they're people I've met or just accounts I love and follow, be sure to send them some Instagram appreciation too. ➖ 📸 Via @heidigibsondesigns and @thewhitefiles
- Empowered women are worth their weight in gold. It& #39;s #followherfriday 🙌🏼. ➖ Surrounding yourself with inspiring individuals is the key to staying inspired yourself. It’s kind of like when you go to a glitter-themed party ✨ That shit stays on FOR DAYYYSSS. ➖ Without my fellow #bossbabes , my business wouldn’t be where it is today. More than that, I wouldn’t be where I am today. Your tribe affects your business, yes, but they also create a domino affects that sees your entire personal life shift - for the better. ➖ Be sure to follow these accounts for inspiration, education, humour and business wisdom. Whether they& #39;re people I& #39;ve met or just accounts I love and follow, be sure to send them some Instagram appreciation too. ➖ 📸 Via @heidigibsondesigns and @thewhitefiles
- Empowered women are worth their weight in gold. It's #followherfriday 🙌🏼. ➖ Surrounding yourself with inspiring individuals is the key to staying inspired yourself. It’s kind of like when you go to a glitter-themed party ✨ That shit stays on FOR DAYYYSSS. ➖ Without my fellow #bossbabes, my business wouldn’t be where it is today. More than that, I wouldn’t be where I am today. Your tribe affects your business, yes, but they also create a domino affects that sees your entire personal life shift - for the better. ➖ Be sure to follow these accounts for inspiration, education, humour and business wisdom. Whether they're people I've met or just accounts I love and follow, be sure to send them some Instagram appreciation too. ➖ 📸 Via @heidigibsondesigns and @thewhitefiles

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