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- Futurist and science fiction writer William Gibson is famous for saying: “The future is already here — it’s just not evenly distributed.” From New York to Tokyo, Moscow to Lagos, a handful of fashion boutiques are already pioneering the luxury market of tomorrow, forging strong connections with Millennials and Gen-Z. Some have embraced youth culture in the buys, while others have mastered digital sales and marketing. The best have done both, while providing a tightly curated stream of constant newness. BoF spoke with some of the world’s leading independent boutiques about connecting with a generation of young fashion consumers whose attention spans are growing shorter as their hyper-informed eyes become sharper. [Link in bio] #fashion #style
- Futurist and science fiction writer William Gibson is famous for saying: “The future is already here — it’s just not evenly distributed.” From New York to Tokyo, Moscow to Lagos, a handful of fashion boutiques are already pioneering the luxury market of tomorrow, forging strong connections with Millennials and Gen-Z. Some have embraced youth culture in the buys, while others have mastered digital sales and marketing. The best have done both, while providing a tightly curated stream of constant newness. BoF spoke with some of the world’s leading independent boutiques about connecting with a generation of young fashion consumers whose attention spans are growing shorter as their hyper-informed eyes become sharper. [Link in bio] #fashion #style
- Futurist and science fiction writer William Gibson is famous for saying: “The future is already here — it’s just not evenly distributed.” From New York to Tokyo, Moscow to Lagos, a handful of fashion boutiques are already pioneering the luxury market of tomorrow, forging strong connections with Millennials and Gen-Z. Some have embraced youth culture in the buys, while others have mastered digital sales and marketing. The best have done both, while providing a tightly curated stream of constant newness. BoF spoke with some of the world’s leading independent boutiques about connecting with a generation of young fashion consumers whose attention spans are growing shorter as their hyper-informed eyes become sharper. [Link in bio] #fashion #style
- “The underwear market is huge and quickly expanding, but it’s still very stereotypical and categorised,” says Alve Lagercrantz, who co-founded Sirloin with his business and life partner Mao Usami. “You have the basic, the sporty and the sexy… There’s no underwear that’s telling a more intelligent story.” In two seasons, the Shanghai-based brand has attracted influential global stockists with its unconventional “inside-out” take on underwear as outerwear. Learn more about the label from BoF's designer spotlight this month on businessoffashion.com #sirloin #shanghaifashionweek #underwear #fashion
- “The underwear market is huge and quickly expanding, but it’s still very stereotypical and categorised,” says Alve Lagercrantz, who co-founded Sirloin with his business and life partner Mao Usami. “You have the basic, the sporty and the sexy… There’s no underwear that’s telling a more intelligent story.” In two seasons, the Shanghai-based brand has attracted influential global stockists with its unconventional “inside-out” take on underwear as outerwear. Learn more about the label from BoF& #39;s designer spotlight this month on businessoffashion.com #sirloin #shanghaifashionweek #underwear #fashion
- “The underwear market is huge and quickly expanding, but it’s still very stereotypical and categorised,” says Alve Lagercrantz, who co-founded Sirloin with his business and life partner Mao Usami. “You have the basic, the sporty and the sexy… There’s no underwear that’s telling a more intelligent story.” In two seasons, the Shanghai-based brand has attracted influential global stockists with its unconventional “inside-out” take on underwear as outerwear. Learn more about the label from BoF's designer spotlight this month on businessoffashion.com #sirloin #shanghaifashionweek #underwear #fashion
- It’s #FashionFactsFriday and today’s term is ‘puffed sleeves’. Seen at the Louis Vuitton Spring 2018 show, puffed sleeves are - as the name implies - a decadent ‘puff’ of fabric. The shape for a sleeve is gathered at the top and bottom, but full in between, allowing it to puff up and create fullness. Learn more about key fashion vocabulary in our comprehensive dictionary with definitions and meanings on businessoffashion.com. #fashionaz #fashion #style #louisvuitton
- It’s #FashionFactsFriday and today’s term is ‘puffed sleeves’. Seen at the Louis Vuitton Spring 2018 show, puffed sleeves are - as the name implies - a decadent ‘puff’ of fabric. The shape for a sleeve is gathered at the top and bottom, but full in between, allowing it to puff up and create fullness. Learn more about key fashion vocabulary in our comprehensive dictionary with definitions and meanings on businessoffashion.com. #fashionaz #fashion #style #louisvuitton
- It’s #FashionFactsFriday and today’s term is ‘puffed sleeves’. Seen at the Louis Vuitton Spring 2018 show, puffed sleeves are - as the name implies - a decadent ‘puff’ of fabric. The shape for a sleeve is gathered at the top and bottom, but full in between, allowing it to puff up and create fullness. Learn more about key fashion vocabulary in our comprehensive dictionary with definitions and meanings on businessoffashion.com. #fashionaz #fashion #style #louisvuitton
- In fashion, the line between creation and curation is becoming increasingly blurred. Nowhere is this more prominent than in the rise of “re-editions” — near-carbon copies of archive pieces from a brand’s heyday, re-issued for an audience that may not have been alive when the originals first appeared on the runway. In some ways, it’s the sartorial equivalent of a #TBT for a nostalgia-soaked post-internet generation. Of course, designers have always plunged into archives in search of inspiration, tweaking elements of a garment in an effort to create something modern. But the rise of entire collections of re-issues is a relatively new concept that comes with strategic benefits. From Versace to Helmut Lang, a growing number of labels are betting they will help them deliver a winning mix of consistency and newness, with benefits to brand storytelling and the bottom line. Read the full story now on businessoffashion.com [Link in bio] #fashion #style #versace #kendalljenner #ss18 #mfw
- In fashion, the line between creation and curation is becoming increasingly blurred. Nowhere is this more prominent than in the rise of “re-editions” — near-carbon copies of archive pieces from a brand’s heyday, re-issued for an audience that may not have been alive when the originals first appeared on the runway. In some ways, it’s the sartorial equivalent of a #TBT for a nostalgia-soaked post-internet generation. Of course, designers have always plunged into archives in search of inspiration, tweaking elements of a garment in an effort to create something modern. But the rise of entire collections of re-issues is a relatively new concept that comes with strategic benefits. From Versace to Helmut Lang, a growing number of labels are betting they will help them deliver a winning mix of consistency and newness, with benefits to brand storytelling and the bottom line. Read the full story now on businessoffashion.com [Link in bio] #fashion #style #versace #kendalljenner #ss18 #mfw
- In fashion, the line between creation and curation is becoming increasingly blurred. Nowhere is this more prominent than in the rise of “re-editions” — near-carbon copies of archive pieces from a brand’s heyday, re-issued for an audience that may not have been alive when the originals first appeared on the runway. In some ways, it’s the sartorial equivalent of a #TBT for a nostalgia-soaked post-internet generation. Of course, designers have always plunged into archives in search of inspiration, tweaking elements of a garment in an effort to create something modern. But the rise of entire collections of re-issues is a relatively new concept that comes with strategic benefits. From Versace to Helmut Lang, a growing number of labels are betting they will help them deliver a winning mix of consistency and newness, with benefits to brand storytelling and the bottom line. Read the full story now on businessoffashion.com [Link in bio] #fashion #style #versace #kendalljenner #ss18 #mfw
- Have you heard? Gucci has banned the use of fur. "I don’t think it’s still modern," the brand's chief executive and president Marco Bizzarri told BoF today. “Creativity can jump in many different directions instead of using furs.” The Kering-owned megabrand says the ban with take effect with its Spring/Summer 2018 collections and it has signed up to the Fur Free Alliance, an organization that promises to end exploitation and killing of animals for fur, as part of a wider sustainability plan. At the beginning of 2017, the Italian brand had already taken steps towards this initiative, by replacing the kangaroo fur used in the production of the iconic slippers (as pictured) with lambswool. Read the full story now on businessoffashion.com [Link in bio] #gucci #fur #fashion #sustainability
- Have you heard? Gucci has banned the use of fur. "I don’t think it’s still modern," the brand& #39;s chief executive and president Marco Bizzarri told BoF today. “Creativity can jump in many different directions instead of using furs.” The Kering-owned megabrand says the ban with take effect with its Spring/Summer 2018 collections and it has signed up to the Fur Free Alliance, an organization that promises to end exploitation and killing of animals for fur, as part of a wider sustainability plan. At the beginning of 2017, the Italian brand had already taken steps towards this initiative, by replacing the kangaroo fur used in the production of the iconic slippers (as pictured) with lambswool. Read the full story now on businessoffashion.com [Link in bio] #gucci #fur #fashion #sustainability
- Have you heard? Gucci has banned the use of fur. "I don’t think it’s still modern," the brand's chief executive and president Marco Bizzarri told BoF today. “Creativity can jump in many different directions instead of using furs.” The Kering-owned megabrand says the ban with take effect with its Spring/Summer 2018 collections and it has signed up to the Fur Free Alliance, an organization that promises to end exploitation and killing of animals for fur, as part of a wider sustainability plan. At the beginning of 2017, the Italian brand had already taken steps towards this initiative, by replacing the kangaroo fur used in the production of the iconic slippers (as pictured) with lambswool. Read the full story now on businessoffashion.com [Link in bio] #gucci #fur #fashion #sustainability

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